With Pride celebrations in full swing across the UK, Heineken UK has announced its ‘pride’ at being the sponsor of Pride Edinburgh - Scotland’s largest LQBTQIA+ celebration.
Adding a little sparkle and a whole lot of sass to this year’s procession, the brands is appointing Drag Race UK royalty, Lawrence Chaney, and broadcaster extraordinaire, Tiara Skye, as its official Pride ambassadors.
The pair will sashay their way through Edinburgh on Saturday 20 June, heading up a 100-colleague-strong parade as it makes its way from Horse Wynd to Bristo Square in the city under the banner, Brewing with Love.
Lawrence, the first and only Scottish winner of hit phenomenon RuPaul’s Drag Race UK, will don her iconic (and unmissable) bagpipe hat for the march, flanked by ‘Street Walker and Queer Talker’ Tiara Skye, famed for her viral mini-mic street interviews. The parade will be accompanied by a booming brass band and, of course, bagpipes.
Heineken UK’s sponsorship of Pride Edinburgh follows partnerships with Manchester in 2025 and Brighton in 2023 and 2024, further cementing the company’s commitment to inclusion, equity and diversity.
Marta Martins Pinto, people director for Heineken UK, said: “Creating a culture where everyone feels they belong is hugely important to us. That’s why we’re proud to partner with Pride Edinburgh and celebrate the LGBTQIA+ community, along with the joy, visibility and togetherness that Pride represents. With our UK headquarters in Edinburgh, being part of this year’s celebrations feels especially meaningful for our colleagues and business.”
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