Nisa is hoping to cash in on the new year Big Night In opportunity with a TV advert airing later this month.
It’s the second year running that Nisa has invested significantly in its consumer marketing, with more than £2m earmarked for television advertising in 2012.
The advert, which is set to air between Christmas and New Year’s Eve and run until January 22, is designed to show shoppers that their local Nisa store is not only great for convenience and top-up shopping, but also caters for meal tonight solutions.
The ad was filmed overnight at Bob Singh and Soni Rai’s new Nisa Local store in Washington, Tyne & Wear.
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