Nisa’s third round of TV advertising is set to hit screens from September 17.

For the first time ever the campaign will now feature on both terrestrial and satellite television channels, a move which Nisa hopes will ensure maximum exposure and attract new shoppers to stores.

The company has been able to strategically place the products which feature in the 30- and 10-second adverts to specific audience types. For example Sky Sports will feature products from Carlsberg and McCoys.

John Heagney, group symbol director, said: “We are delighted to be back on satellite television this autumn. We have made good inroads on terrestrial television and we felt that now, with this being our third TV campaign this year, we would capture a greater audience number and also develop our brand by using popular satellite channels that we know our customers and members watch.”

The adverts will air until October 21 during popular television shows including the new series of the period drama Downton Abbey.