Westons Stowford Press Cider is launching a new TV ad, which airs nationally from this week and forms part of Westons £2m investment into the brand this year.
The TV ad airs on Channel 4 throughout the summer with a 30-second and 10-second version. The ad is an updated version of last year’s TV ad, with new music and a new voiceover. The new voiceover reinforces Stowford Press’ premium credentials: “Stowford Press tastes so good because we’re close to every part of the journey: from picking, to pressing, to pouring. 100% local home-pressed apples, from blossom to glass.”
The ad was filmed at Westons Cider Mill and the surrounding Westons orchards in Herefordshire and follows the journey of Stowford Press Cider from apple blossom through to the glass.
Holly Chadwick, the new brand manager for Stowford Press, said: “We are very excited to be launching our new TV ad which reminds consumers that all apples used in Stowford Press Cider are sourced locally to the Westons Cider Mill in Herefordshire.
“The ad will reach over 18 million Stowford Press core target audience via its mix of prime-time Channel 4 stations including More 4, Film 4, Dave and BT Sports, as well as a range of SKY TV channels such as SKY Atlantic and SKY Sports. Stowford Press will also be working in partnership with key cricket grounds throughout the summer, supporting with activity such as branded bars.”
Stowford Press has just experienced its best year ever of sales and is now the third largest draught apple cider brand in the UK on-trade, worth £76.5m. It is now pouring from just under 10,000 taps across the country, and has grown by 5% year-on-year over the last 12 weeks (CGA Strategy, P4 2017).
In the off-trade, Stowford Press has also grown by 13% in the last year which has come largely from cans, which are experiencing value growth of 33% (IRI 20 May 2017).