Bell’s whisky is rolling out a new £1.5 million marketing campaign to drive mass consumer awareness for the product in the run up to the festive season.
On screens now and featuring comedian Matt Berry, the two new TV adverts will encourage retailers to stock up on one of the top 3 Blended Scotch Whisky in the UK (Nielsen Scantrack Data WE 03-01-15 Off Trade & 27-12-14 On Trade) and amplify the profit opportunity.
The ‘Rings True’ campaign, which is a tongue-in-cheek take on early Christmas adverts, will feature across TV, OOH, VOD, YouTube, social media and digital, using the new #WhattheBells tagline to encourage social interaction.
Lauren Popplewell, Bell’s brand manager at Diageo GB, said: “By capturing the playful personality behind Bell’s whisky, the new campaign will build further brand love for Bell’s, giving consumers an additional reason to purchase when choosing a Blenched Scotch Whisky. Bell’s already has significant stand out on shelf, and with this ATL driving excitement and mass awareness in the run up to Christmas, it is a must stock for retailers looking to capitalise on its sales opportunity.”