The Bordeaux Wine Council (CIVB) is wrapping up 2016 with a fairy lights Christmas campaign.
The campaign highlights the diversity of Bordeaux wines at a time of year when consumers are looking for interesting, high-quality and good-value wines to enjoy with their friends and families.
A new ‘fairy lights’ advert will run across digital media platforms including TimeOut, Stylist and national press, and will feature on digital devices. It will also have selected placements on YouTube.
The animated fairy lights advertisement, which sees the whites, reds and rosés of Bordeaux twinkle to the jingle of Christmas bells, will be aired for the first time on Channel 4 Video On-Demand and is available to view via Bordeaux Wines’ new website:
François Jumeau, CIVB director of marketing said: “With Christmas just around the corner, now is the perfect time for us to inject some festive fun into our advertising activity, whilst continuing to generate awareness and promote the diversity of Bordeaux wines. Whether it’s a crisp white, a smooth red or a delicate rosé, there’s a Bordeaux wine for everyone this Christmas.”
Paul Houlding, managing partner at Isobel said: “We love working with Bordeaux Wines. Fairy Lights is the latest addition to our campaign and we think it shines very brightly.”
The campaign run until December 23.