Following its acquisition of Fuller’s Beer Company, Asahi UK is adding its first range of cask ales and ciders into its super premium beer portfolio.
Supported by its existing range, including Peroni Nastro Azzurro, Asahi Super Dry, Pilsner Urquell and Meantime, Asahi UK will now offer new premium brands for its On Trade and Off Trade customers across the UK and Ireland, including Fuller’s London Pride, Frontier and Asahi UK’s first premium cider brand, Cornish Orchards.
Asahi UK managing director, Tim Clay, said: “All of us at Asahi UK are thrilled to be bringing these much loved cask ale and cider brands into our portfolio. Through our existing Super Premium Brand portfolio, distribution network, customer marketing and sales expertise we aim to extend and grow our new range across the UK and Ireland - to offer our customers the most comprehensive suite of Premium Beer and Cider brands.
“Building on the heritage of Fuller’s London Pride, Frontier and Cornish Orchards, we aim to enrich consumer experiences through industry leading product quality, impactful marketing and by driving ongoing value to our customers. This year will be an exciting time for Asahi UK and our customers.”