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Payzone has received an exclusive contract with Transport for Wales (TfW) which will allow customers to buy train tickets in 90 Payzone stores.

Selected Payzone retailers across South East Wales are able to sell TfW rail tickets in-store. This will ensure customers, who don’t have a credit or debit card, or prefer to pay by cash, can still purchase tickets before they travel.

It is hoped this new service will drive additional footfall and increase basket spend.

Commercial director Simon Lambert said: “We are always trying to expand the range of services we offer so adding another transporting contract across England and Wales is a huge success. Transport for Wales will complement our existing transport ticketing portfolio and support footfall and basket spend for Payzone retailers as we head into the new year.”

TfW recently rolled out card-only self-service Ticket Vending Machines, however the new contract will allow customers to pay for their rail ticket with cash at participating Payzone retailers.

TfW’s customer experience director, David O’Leary, added: “We are thrilled to be working in partnership with Payzone to launch this retail initiative, as it will enable us to offer an enhanced service to Transport for Wales rail customers who want to purchase their train tickets on their local high street with ease, in addition to existing methods. This means that all of our customers will still be able to pay using their preferred method, whether that be cash or card, as tickets bought through Payzone will be generated straight away in-store.”

Significant other Payzone contract wins include agreements with National Express West Midlands and National Express Coach, which have added to the growing list of transport partnerships secured by Payzone over the past 12 months.