One Stop has announced that it is giving away 50,000 free loaves of bread to celebrate the launch of its own-label bread range.

The giveaway will take place on Saturday (September 1) across the chain’s retail estate and is designed to help drive footfall into stores and increase consumer awareness of the One Stop own-label range.

Commenting on the promotion, One Stop head of product Richard Wood said: “Our own label One Stop bread range landed brilliantly with our existing customers, and our Toastie loaf quickly became the no.1 bread volume line in the business. The aim of this promotion is to raise awareness and encourage new shoppers to try the One Stop brand.”

The One Stop Own Label range features around 440 product lines including chilled food, frozen, grocery and non-food products.