The Independent British Vape Trade Association (IBVTA) has set out recommendations to tackle key challenges in the vaping sector.
Ahead of its conference, the IBVTA has warned that unless the sector addresses the issues of underage sales, a surge in illicit products and concerns about the environmental impact of single use vapes, it faces an “uncertain future”.
Its five recommendations for the sector are:
Key manufacturers and retailers sign up to an industry code of conduct, to ensure high standards across the industry.
Harsher fines and more frequent imposition of penalties for irresponsible retailers who are found to be selling vaping products to underage customers.
Responsible product marketing that minimises disproportionate appeal to children.
Producers and retailers to deliver on their recycling and take back obligations through clear awareness, governance, and closer collaboration with responsible approved and authorised treatment facilities. The IBVTA is also calling for clearer communications with consumers about the right way to return their products for responsible recycling.
The IBVTA is endorsing the government’s plans to materially increase resources for the UK Border agencies and for national and local law enforcement. In addition, IBVTA will be encouraging brand-led intelligence schemes which will ensure local intelligence and enforcement action is as effective as possible.
Commenting on the recommendations, chair of the IBVTA Marcus Saxton said: “Vaping is a key tool when it comes to smoking cessation and has a significant role to play in delivering the Prime Minister’s vision of a smoke-free UK. Recent years however have seen the industry come under pressure as illicit products and potentially dangerous products have entered the market and as a result are making it easier for them to get into the hands of children.
“The industry shouldn’t just wait for government and should be taking the lead on tackling these issues. That’s why we’re bringing key players together to discuss these and other issues this week, and it’s why we are today outlining five broad policy objectives. These steps are key to building a safe and sustainable vaping sector, protecting children and the environment, that consumers and regulators can be confident in.”
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