Earlier this week, a Premier store in a village near Salford on the outskirts of Manchester held a Dojo from Vaporesso takeover
Premier Cadishead Convenience got a full store makeover from the vape pod system provider, with retailer and store owner Ashok Pindoria and his team donning special Dojo ‘uniforms’ for the event.
Product visibility was high across thew store, a post on social media showed, with POS throughout making the brand impossible to miss from the moment shoppers walked through the door.
A spokesperson from Dojo said: “We really went for visibility installing the POS throughout the store. Even better, we got the whole store team kitted out in Dojo uniform. Seeing the staff get behind the brand and become part of the activation makes such a difference at store level.
“This is what great retailer partnerships are about not simply getting product onto a shelf, but working collaboratively to build brand presence, staff engagement and ultimately rate of sale.”
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