Today marks an important moment for Carlsberg Group and the British drinks industry, with the official launch of Carlsberg Britvic - the new company uniting Carlsberg Marston’s Brewing Company (CMBC) and Britvic’s UK business.
The launch follows the completion of the deal for Carlsberg Group to acquire Britvic plc. Paul Davies, formerly CEO of Carlsberg Marston Brewing Company, will take up the position as CEO of Carlsberg Britvic in the UK, effective today.
Next week, Carlsberg Britvic will unveil its new corporate identity, which will be introduced across its UK operations.
Carlsberg Britvic’s national footprint now brings together CMBC’s breweries and leading in-house secondary logistics operation – with 15 depots servicing customers across the UK, coupled with the ”dynamic packaging and production capabilities of Britvic,” it says.
The business is now the largest multi-beverage supplier in the UK, making the UK Carlsberg Group’s largest market by revenue in the world, according to the new company.
Davies said this is a historic moment across the unique combined beverage business: ”I’m immensely proud to have the opportunity to lead this new company, featuring so many iconic brands and so many dedicated and talented people. As we look to the future , Carlsberg Britvic will demonstrate the important values that underpin our dedication to our customers, our consumers, our people and our planet.
“Carlsberg Britvic combines the fantastic qualities of both businesses and our shared ambition to grow the UK beverage category through our unique proposition across soft drinks, beer and cider. We are all eager to build a successful future together as we create new opportunities, integrate our operations and continue to deliver excellent choice, product quality and service to our customers.”
Davies is supported in his role by the new Carlsberg Britvic executive team:
- Tom Smethers, chief financial officer
- Ben Parker, VP sales – off trade
- Chris Pratt, VP sales – on trade
- Bruce Dallas, VP commercial growth
- Munnawar Chishty, chief marketing officer
- Deborah Preston, VP HR
- Nigel Paine, VP production
- Sarah Perry, VP customer supply chain
- Russell Goldman, MD breakthrough brands
- Kathryn Partridge, VP corporate affairs and sustainability
- Chris Hancock, VP transformation and integration
No comments yet