Aqua Libra targets healthy shoppers with new Watermelon & Strawberry flavour

Flavoured water brand Aqua Libra has just added a new flavour to its range, in the form of Watermelon & Strawberry.

Released in its 330ml can range, the new flavour is available across the grocery sector and follows what supplier Carlsberg Britvic is calling increased demand for this flavour combination from consumers. Other flavours in the range – available in four-packs or 24-packs – include Blood Orange and Raspberry & Blackcurrant.

According to Ben Parker, retail commercial director at Carlsberg Britvic, the new flavour is hoped to add to some already strong growth. “The brand is now valued at £7.4m in sales and is growing at 66% year-on-year. We’re always looking for ways to provide our retail partners with in-demand product that help drive footfall and increase sales. Were confident Watermelon & Strawberry will resonate with health conscious shoppers.”