UNP Member Prices

Co-op is cutting prices for its member owners across up to 54 fruit and veg lines.

Set to include its long-standing ‘Fresh 3’ promotional offer, the move is part of the retailer’s investment in price reductions. The price cuts will be rolled out in phases from this week.

The reductions across fresh produce will be up to 44% compared to former standard retail prices, and savings on average of nearly 20%.

Co-op’s £6.4m investment in this initiative is designed to showcase quality British seasonal offering and takes the total amount invested in its member price savings and lowering prices across everyday key essentials to more than £100m.

Co-op commercial buying manager Rosie Bramley said: “We know that quality, freshness and price are key when it comes to fruit and veg, and we are committed to creating ongoing and additional value for our member-owners. Our price investment is focused on great quality home-grown seasonal produce and further underpins Co-op’s commitment to backing British farmers and growers, while helping our members to make healthy choices, conveniently.”

Co-op has grown its membership to more than 5 million active member-owners, with a focus on increasing the number of member owners from 5 million to 8 million, by 2030.