Booker has launched a new £5m value promotion campaign.

The value campaign features more than 20 mega deals, including 12 Buy One Get One Free and five Half Price Deals, as well as Jack’s Own Label promotions.

There are also three frozen meal deals including buy a Birds Eye crispy chicken for £2.89 and get Jack’s chips worth £1.69 for free.

In addition to the promotion, Booker is also supporting consumers with more than 100 fresh and frozen everyday low prices and over 200 everyday low prices across alcohol for the months of January & February.

The campaign runs until 30 Jan, with promotional POS materials offered free of charge to all Londis, Premier, Budgens and Family Shopper retailers.

Booker managing director of retail Colm Johnson said: “It is essential that retailers can rely on Booker to deliver the best choice, price, and service for them, while still delivering high margins. This strong value offering for Premier through a usually quiet month shows we will continue to be committed and offer excellent value for not only the shoppers but also our retailers.”