Bestway Wholesale has announced immediate fundraising support for the victims of the devastating floods affecting Pakistan.

Working with the Bestway Foundation, the Wholesale arm is collecting funds through depot collections and JustGiving.com. The Foundation intends to work closely with world charities on the ground and deliver aid to those that need it the most through its support networks in Pakistan.

Bestway Group has also announced financial and material support to the people of Pakistan of US$1m.

Dawood Pervez, managing director for Bestway Wholesale whose father Sir Anwar Pervez was born in Pakistan, said: “We are deeply saddened by the tragic loss of life and destruction that has been caused by this terrible flooding across Pakistan.

“As a company which has retained its heritage and links to Pakistan to this day, we want to do all we can to support the recovery efforts and help those that need help the most. We know how desperate the situation is right now before disease and further suffering sets in.

“With the significant investment already been made by Bestway Group, allows us to actively provide immediate relief; and by working in partnership with local businesses and financial institutions we are putting in place long term sustainable measures so that we can rehabilitate the masses effected by this national tragedy”.

“We are now appealing to all our supply partners, friends, customers and colleagues to join with us and support this cause to help the people of Pakistan”.

It is estimated that the death toll in Pakistan has exceeded 1,000 since the monsoon rains began but hundreds of thousands more people have been left without homes or shelter, and many without food.

Pervez added: “We know Pakistan is already reeling from economic and political crises and for months the country has been suffering from double-digit inflation, driven by soaring food and fuel prices.

“Our Bestway Foundation is well-placed to support and help with this crisis – to date we have raised nearly £40m for charities across Pakistan and Europe and we are doing all we can, to ensure funds can be deployed swiftly to get aid to those who desperately need it.”

For those wishing to donate to the Bestway Foundation fund-raising, please go to https://www.justgiving.com/crowdfunding/bestwayfoundationpakistanfloodrelief?utm_term=Wg62834pk