Imperial Tobacco has announced a tree-free addition to its best-selling Rizla papers range, Rizla Natura.

Out now in the independent channel, Rizla Natura is a new approach to papers and tips that’s designed to provide adult smokers with an authentic smoking experience.

Natura is crafted from hemp, a tree-free alternative that’s responsibly sourced from the tips to the papers.

Jamie Burns-Smith, Imperial Tobacco brand manager, said: “An inspired addition to Rizla’s already comprehensive accessories portfolio, Natura taps into an increasing consumer desire for responsibly sourced products. Crafted from 100% hemp, Natura papers and tips are the perfect sustainable way to enjoy an authentic tobacco taste.”

Rizla Natura papers are available now in both regular and king size variants containing 50 and 32 papers, rrp £0.27 and £0.75 respectively. Meanwhile, Natura Tips retail for £0.74 for a pack of 120.

Also available now are Rizla Menthol Tips, which provide a burst of fresh flavour to adult smokers’ roll your own smoking experience. With menthol tips being the fastest-growing segment of the tips market (ITUK Estimates, rrp £0.74 per 120 tips).