JTI is introducing a limited edition pack design for its value cigarette brand Sterling. Packs, which feature an enlarged Sterling crest, are available now until stocks last.

The Sterling logo has also been moved to sit at a 45 degree angle across the pack.

Value cigarettes currently account for 31.3% of the total cigarette market and are growing fast, JTI says.

The limited edition packs have an rrp of £2.93 for King Size 10s and £5.73 for King Size 20s, and are also available in price-marked packs.

Tel: 0800 163 503 .