Cigar manufacturer Ritmeester UK is making its first foray into the growing roll your own tobacco (RYO) market with the launch of Bentley Rolling Tobacco.

The mid-priced Virginia tobacco product will be launched exclusively at Booker at the end of this month.

It will be available in 12.5g and 25g packs pricemarked at £4.19 and £7.99 respectively.

At around £1,00 cheaper than the current market leaders, the Bentley brand would offer adult RYO smokers fantastic value for money, Andy Swain, national sales manager said.

“We want adult smokers to buy the brand first of all because of the great price, but then stay because of the fantastic quality,” he added.

The launch will be supported by in-depot activity and advertising in the trade press.

“Bentley is a great addition to Ritmeester UK’s Portfolio and continues the company’s mission of delivering quality products at value for money price points,” Swain added.

Ritmeester UK’s Royal Dutch Miniatures pricemarked at £3.95 continue to grow in volume, doubling in 2014 and are on course for the same in 2015.

For more information call: 0208 940 8570.