JTI is celebrating Mayfair’s 20th anniversary with the launch of a limited edition pack.
Special packs of its mid-priced cigarette brand will be available in all channels for the next two months. They feature a modern new background and a 3D crest, as well as the introduction of a ‘20 Years of Quality’ message on-pack and a coloured inner foil.
The design will be available across King Size Full Flavour and King Size Smooth 10s and 20s in price marked, an non marked, packs.
Retailers who buy the new packs will have the chance to win £20,000 worth of prizes including TV’s and MP3 Players.
They simply need to send four barcodes from outer wraps of Mayfair sold during the competition to JTI with an accompanying entry form.
King Size 20 rrp: £6.60
tel: 0800 163 503