Sterling is launching limited edition packs (LEPs) across its kingsize and superking 18’s variants.

The new packs will be available nationally throughout August at an rrp of £6.99 while stocks last.

Jeremy Blackburn, JTI head of communications, said: “The value segment is currently responsible for over 50% of cigarette sales in the UK.

“Sterling has a 24% of the value segment and accounts for one in every ten packs of cigarettes sold. Within this value driven market, the new LEPs are a must stock for any retailer looking to increase their sales.”

For more information on the new limited edition Sterling packs, retailers should speak to their local JTI representative or call the JTI Customer Careline on 0800 163 503 to arrange a visit.