Wrigley is set to launch a new range of pricemarked packs (PMP) across its best-selling Skittles and Starburst singles portfolio following the success of its PMP hanging bags.
Available from mid-August, the new packs with a 49p RRP splash are designed to help retailers in the convenience channel drive confectionery sales, by offering consumers a selection of Wrigley’s top performing sugar confectionery brands, at an attractive price. As the 3rd and 4th best selling single confectionery lines in the UK, the new range of Skittles (55g) and Starburst (45g) (Nielsen Scantrack - Branded NCC - MAT WE 04.06.16) price marked packs deliver value and choice to consumers whilst ensuring retailers maintain margins.
More than two thirds of shoppers buy PMPs in convenience stores (Him! Omni-Channel Barometer 2015) as competitive pricing encourages impulse sales. As well as offering good value, PMPs help retailers build a sense of confidence and trust with shoppers, with half saying PMPs reassure them that they are not being overcharged (Him! PMP Study 2013).
Dan Newell, Wrigley confections marketing manager, said: “The launch of Wrigley’s best-selling sugar confectionery singles, now available as price marked packs, builds on our commitment to support retailers with a variety of products that offer customers value for money. We’re confident that by adding 49p RRP flashed singles packs to our range in an effort to give consumers more choice, we will also help retailers maximise impulse sales.
“Wrigley’s current range of Wrigley £1 RRP PMP hanging share bags have seen an increase in sales of 33% in the last 12 weeks (Nielsen Scantrack Independent & Symbols value sales L12W vs. PP to 16.07.16), and the expansion of our price marked pack offering ensures customers will continue to enjoy our iconic Starburstand Skittles brands.”
Variants to the 49p RRP price marked pack promotion includes; SkittlesFruits 55g, Skittles Crazy Sours 55g, StarburstOriginal 45g and Starburst FaveREDs 45g. Activity will be supported in depot with dedicated POS material, and with field resource supporting the initiative in independents.
For more information, call the Wrigley display hotline on 01752 752094.