UK confectionery distributor, importer and wholesaler, World of Sweets, has unveiled its latest launch in partnership with Vimto.
Brand new for the extensive range are Vimto Jazzies - candy topped with crunchy sprinkles, made using the secret, much-loved Vimto recipe.
The flavoured candy is expected to be popular among customers of all ages, with a new twist on a classic sweetshop favourite. Stocking the delicious treats allows retailers to tap into the ever-growing ’newstalgia’ trend - a desire for familiarity combined with novelty, World of Sweets says.
The products are available in 120g pricemarked and non-pricemarked packs, with an RRP of £1.25. They join the pre-existing range of Vimto confectionery, which includes Vimto Bon Bons, Fried Eggs, Fizzy Mallows and Juicy Mix Ups.
Kathryn Hague, head of marketing at World of Sweets, said: “We’re thrilled to be sharing the launch of our Vimto Jazzies, a great addition to our top-selling Vimto range. It’s the perfect example of how we’re combining classic confectionery formats with exciting flavour innovations.
“We’ve certainly seen consumer demand for products which lend themselves to the ‘newstalgia’ trend, and we think the Vimto Jazzies are perfect for this. They offer customers the familiarity of sweetshop favourites while introducing a new flavour they are sure to love.”
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