Cadbury’s Wispa Gold – Wispa chocolate with a layer of caramel – is returning for a limited run from September 14.
Only a limited number of bars are being made and Cadbury expects them to be very popular. The return of Wispa Gold follows the huge success of original Wispa’s permanent comeback. From October 2008 to June 2009 it achieved sales of £35m in sales value which, according to Nielsen figures, is £16m above the value of its nearest competitor.
Wispa Gold was last on sale in 2003. A range of pos is available to support the limited return of Wispa Gold and drive awareness in store.
rrp: 55p
tel: 08702 400 861
Only a limited number of bars are being made and Cadbury expects them to be very popular. The return of Wispa Gold follows the huge success of original Wispa’s permanent comeback. From October 2008 to June 2009 it achieved sales of £35m in sales value which, according to Nielsen figures, is £16m above the value of its nearest competitor.
Wispa Gold was last on sale in 2003. A range of pos is available to support the limited return of Wispa Gold and drive awareness in store.
rrp: 55p
tel: 08702 400 861
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