Whitworths has unveiled a new Christmas campaign - #ShareTheLove - and released three recipes ahead of the festive season.
The three Whitworths recipes are modern twists on Christmas classics: Mini Christmas Puds, Gooey Truffles and Tiny Fruit Cakes. All are available on http://whitworths.co.uk/
The launch of the recipes comes alongside a new campaign that encourages people to #ShareTheLove in the kitchen this year - by baking and cooking with their loved ones.
Whitworths is working with some foodie Icelebs – including Great British Bake Off contestant Martha Collison - who will be sharing recipe videos starring the person who inspired them to bake around Christmas time. All videos will be shared by Whitworths on the brand’s social channels – Facebook,Twitter and Instagram.
Whitworths is also launching an e-book available to download from www.whitworths.co.uk, ‘The Cake that made Christmas’ follows the story of a child who baked a cake with his parents, as a Christmas gift for his granddad, which is set to inspire children to get in the kitchen and help their families this Christmas.
Fans of Whitworths are also being given the chance to win a ‘Mini-Bake’, by baking a Christmas creation for their loved ones and sharing the exchange – through pictures or video- with Whitworths using #ShareTheLove. The winner will be whisked off to London for two nights with their loved one.