Continuing to build momentum on a year that has seen it become the third largest premium gin in the grocery channel (AC Nielsen data dated 02.12.17),  Whitley Neill has extended its premium gin range, with the addition of a zesty Blood Orange Gin and luscious Raspberry Gin.

Whitley Neill’s Blood Orange Gin and Raspberry Gin are packaged in vibrant glass-bottles, with the bright orange and red glass respectively. Bottled at 43% ABV, both are available in a 70cl format. Wholesalers, including HB Clark and LWC, will stock the Blood Orange Gin, and Matthew Clark will stock the Raspberry variant  (rrp £26 per 70cl or rrp £3 per 5cl).

Leanne Ware, Senior Marketing Manager for Whitley Neill, commented: “Market data from across the on and off trade tells us there is still a large number of consumers entering the top of the funnel, discovering classic gins and beginning their journey of experimentation. As a result, the market for flavour innovation remains strong and Whitley Neill is positioned perfectly to capitalise on this, particularly with an increased presence in major retailers, such as Morrisons.

“To further expand our portfolio based on consumer demand is testament to the quality of the product, the brand’s heritage and craftsmanship behind every bottle that’s produced. Moreover, flavours that provide inspiration to the on-trade, particularly the growing cocktail culture, as well as which remain relevant in every season, is a big factor in our rise up the ranks.”

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