David Knight, of Budgens in Hassocks and Henfield, West Sussex, is getting good sales from his non-food category this summer, with plenty of garden furniture, candles, plastic plates and premium retro glasses.
“We’ve been selling loads of retro glasses which look like jam jars and milk bottles. They seem to be very on trend at the moment. People can buy the milk bottles in retro style crates of six for about £7 or individually for £4. We also have some nicer ones which sell for up to £12. We’ve probably made £6,000 or £7,000 on those in just six weeks.
“Fidget Spinners are still going really well. There was a bit of a lull and then they boomed again. We stock interesting ones, like some that glow in the dark and others that light up. We buy them for £1.25 and sell them for between £3.99 and £4.99 so we make a good margin and still undercut the other main shop in the area that sells them.
“For Father’s Day we got some special productsin. We had good basket spends thanks to our novelty retro light up wall art which each sold for £15 to £20. There was one that looked like a Las Vegas sign and said ‘man cave’. We also were selling gift packs of beer and ale.”
Successful NPD:
Protein Bounty Bar
“Protein is the big trend at the moment and protein bars are going well, especially the ones by Mars like the new Bounty one.”
Mars Chocolate Drinks and Treats announced the latest extension of its growing portfolio of protein products in April. The Bounty Protein Bar is 200 calories and includes 19g of protein. It is available with an RRP of £2.19.
Eat Real chips
“The hummus and lentil chips are really popular. The range is all suitable for vegans, gluten free and all that. We’ve got the impulse and the sharing bags.”
The new Organic range of hummus, lentil and veggie straw snacks from Eat Real were launched in May. They are suitable for vegans, gluten-free, lactose-free and Kosher diets. They’re also free from all 14 declarable allergens as well as artificial flavourings, colourings and preservatives.
Core to the range are the Hummus, Lentil and Quinoa Chips, Quinoa Puffs and Veggie Straws, with the Hummus and Lentil Chips containing up to 48% less fat than traditional potato crisps.
What hot: Fresh meat is very popular thanks to all the barbecues.
What’s not: Household is going really slow now and has been for a while
No comments yet