Snack brand Well & Truly is launching a new design for its snack range, alongside a new Smokey Parika flavour.

Smokey Paprika is the newest addition to the company’s baked corn snacks line-up, joining existing flavours Really Cheesy and Sour Cream & Onion. (rrp 99p for 30g pack).

The Well & Truly range will feature a new pack design, designed to give greater shelf stand out and appeal to the everyday snacker.

The company has also launched a 100g sharing bag for its Sour Cream & Onion variant (rrp £2). The product will sit alongside the company’s Loaded Salted Tortilla Chips (rrp 1.99 for 125g pack).

Sara Trechman, co-founder of Well & Truly, said: “At Well & Truly we believe in positivity and not prohibition, and want to be the brand that finally lives up to expectations for both health and satisfaction. Not only is the range seriously tasty, but every product is guaranteed to have 40% less fat.

“We know we’re a nation of snackers, with the average Brit consuming four packs of crisps a week on average, so we believe there is an opportunity for retailers with our unique proposition, which allows consumers to have it all”.

The updated Well & Truly range will be available to independents from the end of April.