Walkers has announced its Sensations range is expanding with two standout new releases - Thai Sweet Chilli Poppadoms and Thai Sweet Chilli Wavy Cut.
Putting “flavour front and centre,” the new editions also unveil a bold new look for Sensations, combining a “refreshed Walkers logo with vibrant ingredient imagery and a modern take on the brand’s iconic swoosh,” it said.
Walkers Sensations Thai Sweet Chilli has cemented its position as the UK’s leading sweet chilli crisp, and alongside this, the Poppadoms remain the third top performer within the brand’s portfolio.
As a result, by expanding the flavour into new formats, the brand said it is giving shoppers more ways to enjoy a long-standing favourite, while helping retailers “drive trial, boost repeat purchase and unlock incremental growth in premium sharing.”
The new Wavy Cut crisps introduce a new texture experience to the Walkers Sensations portfolio. Delivering extra crunch in every bite, the innovation combines the flavour and premium feel shoppers expect from the brand, with an elevated eating experience.
Wayne Newton, senior marketing director at supplier PepsiCo, said: “We know Sensations Thai Sweet Chilli has become a true icon of the premium sharing occasion. This meant that expanding it into our successful Poppadoms range and introducing an all-new Wavy Cut variant, was the natural next step in building on this momentum.
“Combined with our bold new packaging design, these launches mark an exciting new chapter for Sensations. The result is a modern, premium look that delivers even greater shelf standout, bringing to life the food-inspired credentials at the heart of our Posh Slice of Joy proposition.”
Walkers Sensations 82.5g Thai Sweet Chilli Poppadoms anf the 140g Wavy Cut packs are available now, both with RRPs of £2.50.
The refreshed packaging will begin rolling out with the two new launches, with the remainder of the Sensations range transitioning to the new design by the end of 2026.
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