UK ambient Italian food brand, Napolina, has announced the launch of four new Pasta Stir Ins.
The premium range spans four flavours - Sundried Tomato & Black Olive Puttanesca, Sundried Tomato & Basil and a Spicy Calabrian Nduja with Chilli and Grilled Vegetables.
The new grocery range offers a “premium alternative to traditional pasta sauce,” Napolina said, and can be stirred through cooked, hot pasta including plain and filled varieties.
Each jar feeds a family of four and is priced at £2.75, with the Spicy Calabrian Nduja and Sundried Tomato & Basil set to hit shelves in July.
Made in Puglia, Napolina’s Pasta Stir Ins are the perfect solution, combining iconic Italian flavours and ingredients into one product. Consumers can simply pour, stir and enjoy from the comfort of their home.
Jeremy Gibson, marketing director at supplier Princes Group, said: “We see an exciting opportunity to tap into the UK’s love of Italian cuisine. Responding to evolving cooking habits and consumer need states is a key step to unlocking new value and growth across the category.
“Our innovation strategy is centred on helping consumers recreate authentic Italian experiences at home, combining convenience with quality. The Stir Ins range is the first step on that journey, bringing Neapolitan and Italian-inspired flavours to everyday meals in a simple and accessible way, proving delicious Italian cooking is achievable for everyone.”
Premium, authentic and easy to use, the NPD aims to “attract consumers looking to elevate Italian meals, with 56% of consumers saying that premium pasta sauces are a good replacement for a restaurant meal, and the same share saying they are an affordable treat,” Napolina added.
No comments yet