Manufacturers are working hard to provide a cereal bar suited to every occasion. Tracy West takes a tour of on-the-go bars to afternoon treats
New from UB comes McVitie’s Quirks, which it hopes will attract younger customers to the everyday treats segment.
Double Choc Mini Rolls, Boost and Turkish Cake Bars join the Cadbury Cakes range and.
The magnesium-enriched range also contains functional botanicals
The move comes following increased popularity of the single format
The better-for-you bars also have less sugar thanks to revised recipes
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