Not content with its success in the chocolate market, Nestlé is taking Aero to a new category with Aero Biscuit. The chocolate biscuit bar contains just 99 calories and has no artificial colours, flavours or preservatives.
TV advertising launched on May 1 and is being backed up by outdoor, press activity and a full in-store pos package. There are seven biscuit bars in a pack, with 30 packs per outer.
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