Wat Kitchen Asian snack boxes are now available to Independent stores across the UK following the brand’s first listing with Epicurium wholesale. The collection consists of two rice and two noodle microwavable convenient, heat and eat from box packs.
With only six boxes per outer, the cases are competitively priced. For strong launch impact, Retailers are encouraged to buy and merchandise at least two flavours, minimum, in the ambient section of store. For maximum impact retailers are advised to merchandise the range of four together on ambient shelf with secondary sitings to go in the chilled food to go section. POS such as shelf strips and wobblers are available to help ROS by contacting firstname.lastname@example.org. Wat Kitchen offers higher margins available than competitor brands such as Itsu*.
Jessica Roper, brand manager says: “Small case sizes have been designed for convenience retailers, meaning less cash outlay when stocking the full range of four. With 12months ambient shelf life we offer low risk for retailers wanting to stock all four. Convenient packs for retailers, convenient packs for their shoppers. No brainer for the retailer, no washing-up for the shopper.”