Channel Island Co-op stores to list GSN’s frozen meals and wraps

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Initially launched to cater to gym-goers, GSN’s meal range is now available in Channel Island Co-ops as well.

Healthy frozen meal brand, Gold Standard Nutrition (GSN), has secured its largest-ever retail listing, launching across Co-op stores in Jersey and Guernsey.

The listing marks GSN’s first entry into the Channel Islands, providing consumers with a comprehensive 41-strong range of “healthy, tasty and convenient frozen meals that are high in protein and fibre, but low in sugar,” it said.

First launched in 2012, GSN recently celebrated its 10-millionth meal sold in the UK. Focused initially as a niche fitness brand for gym-goers that wanted high protein macros but lacked the time for meal prep, the company has “grown significantly at the cutting edge of the mainstream move towards healthy eating without compromising on flavour,” it added.

This extensive launch into Co-op’s across Jersey and Guernsey includes 23 Pots of Gold, five flavoured frozen chicken options and seven different wraps.

The deal also marks GSN’s first retail launch for its Signature Meal range, described as a high-protein range of six frozen meals developed with a Michelin-trained chef designed for “hassle-free” dining.

To support the rollout, branded freezer units have been installed across the Channel Islands Co-op estate, including two double-door freezers and four single-door freezers, creating a dedicated destination for healthier frozen food choices in-store.

Craig Allen, founder of GSN, said: “We’re incredibly excited to bring GSN to the Channel Islands. This is the largest single retail listing in our 14-year history with 41 SKUs across pots, wraps, flavoured chicken and our Signature Meal range launching simultaneously across both Jersey and Guernsey.

“The Islands are getting their first ever healthy frozen food offering, and we’re proud that GSN is the brand to deliver it.”

Kevin Mowatt, chief retail officer at Channel Islands Co-op, added: “We’re pleased to welcome GSN, a strong addition to our range offering customers a convenient and high protein, low sugar meal option, providing an increased choice of more healthier and simpler meals.”