Crosse & Blackwell (C&B) has announced the launch of two new protein-packed soup SKUs, Tomato, Lentil & Chilli and Tomato & Mixed Bean.
The new products offer nutritional functional benefits with higher protein and fibre content, supporting what C&B calls a growing consumer demand for healthier, more satisfying meal options.
With increased consumer interest in health and functional foods, the grocery category is experiencing a surge of products meeting the ‘protein-maxxing’ and ‘fibre-maxxing’ trends, C&B said.
Consumers are actively seeking products to help hit their protein, fibre and other daily dietary goals. the launch taps directly into this trend, “reminding consumers soup is a convenient, hot option for functional nutrition,” C&B said.
Both soups are high in protein, with the new Tomato and Mixed Bean variety boasting 14g of protein and is high in fibre. The Tomato, Lentil & Chilli flavour is putting a spicy twist on a popular tomato base, offering 10g of protein and serving as a source of fibre.
Protein appetite
Jeremy Gibson, marketing director at Princes Group, owners of C&B, said: “We’re exploring how we tap into the UK’s growing appetite for functional, health-focused foods across our portfolio. Consumers are increasingly looking for convenient products to help them hit their nutrition goals but still deliver on taste and value – our protein and fibre-packed Crosse & Blackwell soups are a great product to meet that need.
“The new SKUs aim to bridge the gap between traditional soup consumers and modern, health-conscious shoppers. By combining the trusted homemade taste and quality ingredients of C&B with nutritional trends and consumer demands, we’re offering a product for those seeking a hot, hearty and satisfying meal, without compromising on quality or budget.”
The 400g cans contain no artificial flavours, colours or preservatives, and will be available in Sainsbury’s with an RRP of £1.25 from later this month, with wider listings due in September.
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