Walls Ice Cream_Rocket_Viennetta

Unilever ice cream brand Wall’s is celebrating its 100th birthday with limited edition Rocket Lolly and Vienetta lines.

The limited edition 100 Year Rocket Lolly combines Blueberry, Strawberry and Blackcurrant flavours and comes in a 9x 55ml stick multipack (rrp £2.50). The lolly is inspired by the retro Wall’s Sky Ray Rocket, which was created to mark the moon landing in 1966. Adding to the Responsibly Made for Kids range with a clear logo on pack to help parents make informed decisions about the nutritional content, each lolly contains 44 calories, with a maximum of 9.9g of sugar per portion and adheres to Unilever’s responsible marketing to children principles.

To continue the 100 year celebrations, Wall’s is introducing a new Viennetta Birthday Cake flavour (rrp £1.84), whilst also marking 40 years since Viennetta sold its first ever dessert. Combining vanilla and strawberry flavour ice creams with Viennetta’s classic crisp chocolate flavour layers, this sweet treat is topped with multi-coloured sprinkles and contains no artificial colours or flavours.

Horacio Cal, ice cream marketing director at Unilever UK&I, says: “To celebrate this momentous occasion, we are continuing to brighten up freezers across the country with a selection of new products for our ice cream lovers to try – from the reinvention of the iconic Rocket Lolly to the family favourite Viennetta in a fitting Birthday cake flavour. Our new products are the perfect way to help shoppers and retailers mark the special occasion with us. Bring on the next 100 years!”