This summer, Walkers is making its Sensations Roasted Chicken & Thyme flavour crisps available to more consumers, for more occasions, by rolling out two convenient new formats.
Sensations’ second biggest flavour, Roasted Chicken & Thyme will now be available in a 40g single pack and a 65g pricemarked pack (PMP), allowing retailers to cater to both on-the-go and value purchase occasions.
“PMPs continue to resonate strongly with consumers by delivering clear value and giving retailers the opportunity to offer an attractive, accessible price point for their customers,” supplier PepsiCo advises. It has identified PMPs as a key opportunity to help retailers tap into a wider range of snacking occasions and boost sales in its recent Max Your Snacks category report.
The 40g single packs will help retailers provide more choice for shoppers looking for snacks on the move, and present opportunities to drive linked purchases through lunchtime meal deals.
The introduction of new pack formats coincides with the launch of a new recipe for Walkers Sensations Roasted Chicken & Thyme flavour crisps. This is now suitable for vegetarians and is also non-HFSS – meaning the Sensations crisps range is compliant with regulations, ensuring retailers can display them in key areas throughout the store.
Wayne Newton, senior marketing director at Walkers, said: “We know how popular our Sensations Roasted Chicken & Thyme crisps are, so we’re introducing single packs to cater to the rapidly growing on-the-go mission and offer value through PMPs. Plus, our new non-HFSS recipe keeps the same great taste shoppers love, while enabling retailers to stock the packs more widely across their stores.”
Launching across grocery, impulse and wholesale from this week, the 40g single pack is at RRP of £1.10 and the 65g PMP has an RRP of £1.35.
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