Walkers has brought back its popular snack brand, Cheetos, to help boost sales for retailers.
Available now, the range includes two single-serve packs of Cheetos Twisted and Cheetos Crunchy, pricemarked at 39p, along with a £1 pricemarked sharing pack of Cheetos Twisted. The single-serve products are being supported with a Cheetos and Monster Munch branded four-case stacker.
Matt Goddard, head of field sales at PepsiCo, said: “We are really excited to continue our support for retailers with the launch of Cheetos in the UK, which we believe will help drive sales. Cheetos Twisted and Cheetos Crunchy single serve packs will join our increasingly popular PMP value snacks range with a ‘3 for £1’ promotional flash which encourages shoppers to increase basket spend.”