Fairfields Farm surpasses £10k Air Ambulances UK fundraising goal

One year on from launching the partnership, crisp producer Fairfields Farm says it is proud it has raised £12,417.54 for national life-saving charity, Air Ambulances UK.

Since the cheque was presented, the team has also raised an additional £249.66 at local shows, bringing the partnership’s total fundraising to £12,667.20.

The fundraising milestone follows the success of a limited run of its best-selling Lightly Sea Salted hand cooked crisps, created in collaboration with the charity.

The initiative set out with a minimum fundraising target of £10k, with a percentage of profits from each pack sold donated directly to Air Ambulances UK, and Fairfields Farm is proud to have gone on to surpass this target by 26%.

The special edition packs were available wherever Fairfields Farm crisps are sold, including via the Fairfields Farm website, through multiple national wholesalers and independent retailers.

Each pack featured a bespoke illustration of an air ambulance helicopter flying above Fairfields Farm in Wormingford, Essex, alongside key information about the charity and the vital work it carries out across the country. The partnership was struck as a recognition of the role of Air Ambulances in hard-to-reach areas, with agricultural accidents in particular often taking place out of the reach of traditional ambulances.

Robert Strathern, co-founder of Fairfields Farm, said: “This has been a fantastic way to give back, and we’re incredibly proud to have worked alongside Air Ambulances UK and exceeded our fundraising target.

“Supporting such vital life-saving services means a great deal to everyone at Fairfields Farm, and it’s incredibly rewarding to know that every pack sold has helped support emergency crews in delivering critical care to patients when they need it most. We’d like to thank all our customers and retail partners who have helped make this initiative such a success.”