Walkers is offering shoppers the chance to win one of 20,000 seven night holidays for four.
Available from April 18, packs of Walkers will include a code linked to a letter of the alphabet that can be used to spell a destination of the consumer’s choice.
To be in with a chance of winning, shoppers must collect the letters to create the name of the destination they wish to go to. To help with the search, the public can increase their chances of success by exchanging letters with their family and friends. Additionally, shoppers of single serve promotional packs only will have the chance to win 250,000 instant prizes, including designer sunglasses and cameras: if they find a sachet inside, they’ve won!
Thomas Barkholt, PepsiCo marketing director said: “We know that people love holidays and collector competitions with multiple chances to win. This exciting new on pack promotion from Walkers will provide a huge opportunity to engage with both our retail customers, and shoppers, and we are confident the packs will fly off the shelves as consumers begin to plan their summer getaways.”
The Walkers Holidays on pack promotion will be available across the Walkers Core range in both singles, available as a 50p RRP on price marked packs, and on multipacks (RRP: £1.50).