Walkers adds vegan lines to snacking range

Walkers has launched three new limited-edition vegan crisps.

Verified by The Vegan Society, the new Walkers Unbelievable! Vegan Flame Grilled Steak, Grilled Cheese Toastie, and BBQ Pork Ribs flavours are available now. All flavours will be available in 5x24g formats, and the Flame Grilled Steak and BBQ Pork Ribs flavours will also be available in 65g £1.25 RRP PMPs.

It is also launching a new on-pack promotion, giving shoppers a chance to win £2,500 every day when purchasing any qualifying Walkers packs up until the end of February. The promotion will appear across the new Unbelievable! Vegan range, as well as the Walkers Core, Walkers 45% Less Salt and Walkers Baked ranges.

Senior marketing manager at PepsiCo Rachael Smith said: “We don’t believe consumers should have to choose between their dietary choices and great taste when looking for savoury snacks. As Britain’s Most Loved Crisps, we wanted to give shoppers an Unbelievable! Vegan range with authentic meat and cheese flavours with this limited-edition trio.

“This innovation underlines our continued efforts to offer choice to consumers. By bringing meaty and cheesy flavours to market which wouldn’t ordinarily be identified as vegan, we’re hoping to kickstart 2024 by adding some more excitement to the category while helping retailers to maximise sales this January.”