VK is to launch an all-new large format pack based on the brand’s leading flavour - VK Blue.
The launch will be shared through VK’s social channels and directly to subscribers’ inboxes with a giveaway to capture the interest of true-blue fans.
The VK Blue Multipack is now available to order, directly from Global Brands and via Parfetts, AF Blakemore, Nisa, United Wholesale Grocers, United Wholesale Scotland, and Filshill.
Head of brand at Global Brands Charlie Leaver said: “VK Blue is the original flavour that kick started it all, the founding SKU of a flavoured filled line-up that sees huge success in both the Off Trade and On Trade. VK is the number one RTD for students eight years running,2 with strong awareness and retention across our target audience.
“We’re thrilled to deliver a new pack combining the success of the biggest mixed pack in the total off trade, our VK Mixed Pack, with our leading flavour Blue – a sure-fire success for our customers, especially as consumers look to larger pack formats to deliver value.”
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