Vimto has extended its still range with a new limited-edition flavour, strawberry still.
The variant is part of the no-added-sugar range and is available in ready-to-drink 500ml sportscap format to drive trial with teens and young adults.
Vimto is also rolling out its four-pack can format of Vimto Original to the convenience channel. The move follows research identifying the potential for smaller pack sizes. The four-packs have an rrp of £1.99 and £1.50 on promotion.