Vileda is unveiling a national TV campaign to support the relaunch of its number one selling mop and bucket.
The 20-second advert will be launched during primetime on Friday 10 February and will run for six weeks across national and digital channels as well as being supported by VOD, digital, social and PR activity.
With a £1m investment, the ad will focus on Vileda’s new XL SuperMocio 3 Action Mop (RRP £6.49) and Bucket and Wringer (RRP £6.49). The mop boasts 25% extra contact with the floor for improved cleaning power and the bucket has a new two – force wringer for wringing with less effort.
Emmah Littlewood, trade-marketing manager for Vileda, said: “Our new XL SuperMocio 3 Action Mop and Bucket and Wringer offers real innovation and this new campaign is designed to communicate the significant benefits the product offers.
“With the wet floor care market now worth more than £38m, Vileda has a 60% market share and continues to maintain our leading position by listening to our customers and constantly innovating to make household chores quicker and easier to perform.”
The TV campaign has been developed by Starcom Mediavest and will run across 500 national and digital channels in the UK from 10 February to 26 March 2017.