Unilever is backing new Magnum Infinity with a £10m marketing investment.
Unilever is backing new Magnum Infinity with a £10m marketing investment. The biggest ice cream launch ever for Unilever UK, super premium Magnum Infinity contains cocoa nibs and will be available to retailers from March 24. A Chocolate & Caramel variant is available in both single (rrp £1.75) and take home three-packs (rrp £2.99), while Magnum Infinity Chocolate is only available in multipack format. Each take home case has ten multipacks inside and each impulse case contains 20 singles. The marketing campaign comprises radio, cinema and outdoor advertising, as well as a TV ad airing from March.
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