First up is the partnering of the Hula Hoops brand with Sport Relief to set a new World Record for the number of people hula hooping at the same time. Packs also highlight a promotion through which UBUK will make donations to Sport Relief. POS packs will be available to retailers from the middle of this month and a TV ad will air in early February.
Changes are also afoot at McCoy's with the introduction of Bacon Sizzler handy pack (rrp 55p). A Sizzling King Prawn multipack (rrp £1.79) and a Meaty multipack will launch next month.
Finally, the Phileas Fogg range has expanded with the addition of two new sharing lines: salt & Mexican lime tortillas and Mediterranean sea salt crisps (rrp £1.65). A £2m TV campaign will air next month.
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