Jason’s Sourdough has expanded its portfolio with the launch of two ranges.
Jason’s Sourdough Creations, which comes in Fruit Loaf and Olive & Basil variants, and Jason’s Everyday Seeded Protein Rolls
“Expanding our range is a natural step as the brand continues to grow,” says Jason Geary, Master Baker at Jason’s Sourdough. “As the category evolves, we’re committed to developing products that respond to changing consumer preferences and offer great choice for different consumption occasions while maintaining the quality, craft and simplicity that defines our brand. These two new ranges show the versatility of our Sourdough – it’s about combining innovation with tradition, whilst maintaining exceptional quality.”
This launch follows the recent opening of a new £36m, custom built bakery in Leicester. This is the third facility for the business, and will double the bakery’s production capacity and create 380 new jobs.
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