Tropicana, the number one chilled juice brand (Nielsen value sales Total Coverage MAT WE 15.04.17), and Naked, the number one on-the-go smoothie (Nielsen Total Coverage WE 29.04.17), are giving convenience retailers the exclusive opportunity to win a summer carnival store takeover.
The takeover includes a full store transformation with eye-catching theatre, Naked and Tropicana stock and sampling and POS materials to help their community celebrate summer in style.
To be in with a chance of winning the exclusive prize, retailers need to send their name, address, email and telephone contact number on a postcard to: Summer Carnival competition, Cirkle, Canon House, 27 London End, Beaconsfield, Buckinghamshire, HP9 2HN.
Alternatively, retailers can send the same details on Twitter via a direct message to @PepsiCo_UKTrade. The winning store will be decked out with colourful, summer décor including bunting, a photo booth complete with masks and props and branded carnival shopping bags to get retailers and their customers revelling in the summer.
Consumer insight reveals that 50% of shoppers buy price-marked products every time they shop in convenience stores (HIM! Bitesize Focus on Price Marked Packs 2015), so as part of the competition launch, PepsiCo is promoting £1 RRP price-marked 250ml Tropicana Smooth and Original bottles which have the potential to drive massive uplift in store. In addition to this, Naked which includes best-sellers Green Machine and Blue Machine is launching a heavyweight digital and sampling campaign, to ensure shoppers are fully aware of the brand across the summer months.
Matthew Goddard, head of field sales at PepsiCo, said: “We know that summer is a key time for the chilled fruit juice category (Nielsen Chilled Juice to WE 07.01.2017). Shoppers are often looking for refreshing drinks to accompany a breakfast or lunch meal deal, so we’re keen to inject some fun into the category this summer with Tropicana and Naked. With 30% of on-the-go breakfast consumers eating their breakfast whilst travelling, and one in five lunch meal deals now including juice (HIM! Consumer Research 2013), we’re enabling retailers to focus on single serve formats so that they can make the most of their chilled fruit juice sales.
“This latest activity is designed to encourage retailers to make the most of best-selling drinks such as Tropicana and Naked during the summer months, it will also help to drive footfall into the lucky store, giving the winning retailer a fantastic opportunity to engage with their local community.”