Storck UK is launching an on-pack promotion across its Toffifee 100g packs, giving families the chance to win some adventures.
Launching in May, the promotion will give shoppers the chance to win a £20 leisure voucher which they can choose to spend towards fun days out, activities and family meals at over 5,000 individual venues nationwide.
The on-pack promotion is set to capitalise on the summer opportunity as families enjoy the outdoors, whilst giving retailers the opportunity to liven up their boxed chocolate offering.
“The new on-pack promotion from Toffifee is a really exciting project for us, as it’s a first to the UK market for the brand,” said Andy Mutton, Storck UK Sales Director. “Toffifee is currently experiencing strong growth at +14.6% yoy, and we are aiming to drive category growth further with this on-pack promotion, by building consumer purchasing penetration.”
Toffifee has launched a new microsite - ToffifeeTime.co.uk - for this promotion; consumers must visit to find out if they are a winner, simply by entering the code from the inside of their pack. The site will also host online family games to continue the theme of family fun.
Toffifee’s family time promotional pack is part of the brand’s total marketing support of £5m including media across the year which is set to consistently drive brand awareness and ultimately build Toffifee’s affinity with core fans.