Thorntons is aiming to reinforce its premium credentials with the launch of a new tablet format for its chocolate offering.
Available to c-stores and independents through Bestway, the new 90g range consists of four distinct flavours: 70% Dark, Caramel Cheesecake, Honeycomb, and Orange Crisp (rrp £2.00 each).
Each tablet is made with thick chocolate and has been developed to appeal to a younger audience, with a square shape design for sharing and premium packaging for shelf stand-out.
Levi Boorer, customer development director at brand owner Ferrero, said: “The launch of Thorntons tablets is an exciting proposition for shoppers, as it offers a premium product with intense flavours and a great texture.
“We know that tablet bars are incredibly popular amongst shoppers, and we’re confident that expanding the expertise of Thorntons into the format will bring more consumers into the category [Nielsen Scantrack 52 w/e 03.11.18].”